Hewlett Packard

"When it's this easy why not?" was the theme behind this 2002 pan-European consumer press campaign for HP digital photographic products.

Discover the simple art of digital photography with an HP Photosmart 7550. It's just like having your own darkroom. Simply direct-connect, preview, select and print. Then crop, rotate, zoom, change colour, change brightness, colour brightness or go sepia - be as creative as you like. Add your computer and do even more. With 7-ink printing, using HP Photoret IV precision technology, or 488 dpi reproduction, the quality is absolutely true-to-life, especially when you use genuine HP photo paper.

The elegantly versatile HP Deskjet 5550 is the pride of the HP deskjet family. With up to 4800 optimised dpi, or optional 6-ink printing using HP Photoret IV precision technology, it gives you impressively high-quality results - especially on genuine HP photo paper. And it's fast too, offering colour prints up to 12ppm on most paper types and sizes.

Wasn’t that black run fun? With a HP Photosmart 230 you can live the thrills and spills again while the hot chocolate’s still steaming. Incredibly compact, this instant darkroom is a tiny giant of HP’s inventiveness, producing up to 4800 optimised dpi colour printing. Just direct connect your camera, make your choice on its preview screen and print out photo-size prints there and then. Instant nostalgia, captured for posterity, on genuine HP photo paper.

You might call the deliciously versatile HP PSC 2210 a digital imaging camera – especially when you’ve downloaded your digital photos direct and printed out on HP paper to make your selection. At other times you’ll just call it irreplaceable – that’s when you need high quality printing up to 4800 dpi, instant faxing, rapid scanning, or high speed copying. All made that more satisfying when you use genuine HP photo paper.