Back when the postman always knocked at least twice, just before the email revolution, I produced copious amounts of business-to-business literature whilst freelancing for Ogilvy. Lots of internal communication packs for staff too, like this one.
Things to remember when you’re phoning SME’s:
When speaking please remember what we have learnt about SME’s from our extensive research and speak to them accordingly:
Don’t forget:
1 Time is money
2 It may be their own company and time is money
3 They are professionals and want to be treated as such
4 They are hungry for knowledge and need to strengthen their customer relationships and give them a competitive needs
5 Royal Mail has always taken an interest in SME’s and in most instances we’ve built our services around them