Royal Mail

Back when the postman always knocked at least twice, just before the email revolution, I produced copious amounts of business-to-business literature whilst freelancing for Ogilvy. Lots of internal communication packs for staff too, like this one.

Things to remember when you’re phoning SME’s:

When speaking please remember what we have learnt about SME’s from our extensive research and speak to them accordingly:

Don’t forget:

1 Time is money

2 It may be their own company and time is money

3 They are professionals and want to be treated as such

4 They are hungry for knowledge and need to strengthen their customer relationships and give them a competitive needs

5 Royal Mail has always taken an interest in SME’s and in most instances we’ve built our services around them